Meta Platforms said total revenue for Q2 2025 was $47.52 billion, an increase of 22% compared to Q2 2024. The company cited an increase in advertising revenue as the driver, with ad impressions up 11% and average price per ad up 9%.

10-QQuarterly reportFiled Jul 31, 2025Period of report Jun 30, 2025Summary published (UTC) Oct 10, 2026

Key points

AI summary

Meta Platforms said total revenue for Q2 2025 was $47.52 billion, an increase of 22% compared to Q2 2024. The company cited an increase in advertising revenue as the driver, with ad impressions up 11% and average price per ad up 9%.
Meta Platforms said income from operations for Q2 2025 was $20.44 billion, an increase of $5.59 billion, or 38%, compared to Q2 2024. The company cited increases in infrastructure costs and employee compensation as factors in the rise in costs, while noting that legal-related costs decreased.
Meta Platforms said that during the 6 months ended June 30, 2025, the Reality Labs segment reduced overall operating profit by approximately $8.74 billion. The company said it continues to expect full-year 2025 Reality Labs operating losses to increase.
Meta Platforms said cash generated from operating activities for the 6 months ended June 30, 2025 was $49.59 billion, and capital expenditures, including principal payments on finance leases, were $30.70 billion. The company said it expects 2025 capital expenditures of approximately $66 billion to $72 billion.

Key figures

Quarter ended June 30, 2025

Revenue: $47.5B
Operating income: $20.4B
Net income: $18.3B
EPS: $7.14

From the XBRL financial data filed with the SEC · not processed by AI.

Summary

AI-written

Analysis scope · Management's discussion (MD&A)We analyzed excerpts of the Management's Discussion and Analysis (MD&A) section (with omissions). Other sections of the report, such as the notes to the financial statements and risk factors, were not reviewed.

Q2 Revenue $47.52 billion, Ad Impressions and Price Per Ad Rise

Meta Platforms said total revenue for Q2 2025 was $47.52 billion, an increase of 22% compared to Q2 2024. The company cited an increase in advertising revenue as the driver, with ad impressions up 11% and average price per ad up 9%.

Source · Based on the MD&A text of the filing

Q2 Operating Income $20.44 billion, Cost Increases Offset by Lower Legal Costs

Meta Platforms said income from operations for Q2 2025 was $20.44 billion, an increase of $5.59 billion, or 38%, compared to Q2 2024. The company cited increases in infrastructure costs and employee compensation as factors in the rise in costs, while noting that legal-related costs decreased.

Source · Based on the MD&A text of the filing

6-Month Reality Labs Operating Profit Reduction $8.74 billion

Meta Platforms said that during the 6 months ended June 30, 2025, the Reality Labs segment reduced overall operating profit by approximately $8.74 billion. The company said it continues to expect full-year 2025 Reality Labs operating losses to increase.

Source · Based on the MD&A text of the filing

6-Month Operating Cash Flow $49.59 billion, 2025 Capital Expenditure Outlook

Meta Platforms said cash generated from operating activities for the 6 months ended June 30, 2025 was $49.59 billion, and capital expenditures, including principal payments on finance leases, were $30.70 billion. The company said it expects 2025 capital expenditures of approximately $66 billion to $72 billion.

Source · Based on the MD&A text of the filing

AI summarized the filing and translated the summary into English; it may differ from the original. For reference only, not investment advice. AI translated the published Korean report into English. Figures are copied as filed, not recalculated.

Original filing

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