Meta Platforms said total revenue for 2024 was $164.50 billion, an increase of 22% compared to 2023, driven by an increase in advertising revenue. Ad impressions delivered increased 11% and average price per ad increased 10% in the same period.

10-KAnnual reportFiled Jan 30, 2025Period of report Dec 31, 2024Summary published (UTC) Oct 10, 2026

Key points

AI summary

Meta Platforms said total revenue for 2024 was $164.50 billion, an increase of 22% compared to 2023, driven by an increase in advertising revenue. Ad impressions delivered increased 11% and average price per ad increased 10% in the same period.
The company said income from operations for 2024 was $69.38 billion, an increase of $22.63 billion, or 48%, and net income was $62.36 billion with diluted earnings per share of $23.86. It explained that the increase in costs and expenses was mainly due to increases in operational expenses related to data centers and technical infrastructure and employee compensation.
Meta Platforms said its Reality Labs segment reduced overall operating profit by approximately $17.73 billion in 2024. The company said it expects RL operating losses to increase in 2025.
The company said it generated $91.33 billion in cash from operating activities in 2024, and capital expenditures, including principal payments on finance leases, were $39.23 billion. Meta Platforms said it expects capital expenditures of approximately $60 billion to $65 billion in 2025.

Key figures

Fiscal year ended December 31, 2024

Revenue: $164.5B
Operating income: $69.4B
Net income: $62.4B
EPS: $23.86
Operating cash flow: $91.3B

From the XBRL financial data filed with the SEC · not processed by AI.

Summary

AI-written

Analysis scope · Management's discussion (MD&A)We analyzed excerpts of the Management's Discussion and Analysis (MD&A) section (with omissions). Other sections of the report, such as the notes to the financial statements and risk factors, were not reviewed.

2024 Revenue $164.50 billion, Up 22%

Meta Platforms said total revenue for 2024 was $164.50 billion, an increase of 22% compared to 2023, driven by an increase in advertising revenue. Ad impressions delivered increased 11% and average price per ad increased 10% in the same period.

Source · Based on the MD&A text of the filing

Operating Income $69.38 billion, Net Income $62.36 billion

The company said income from operations for 2024 was $69.38 billion, an increase of $22.63 billion, or 48%, and net income was $62.36 billion with diluted earnings per share of $23.86. It explained that the increase in costs and expenses was mainly due to increases in operational expenses related to data centers and technical infrastructure and employee compensation.

Source · Based on the MD&A text of the filing

Reality Labs Operating Loss and 2025 Outlook

Meta Platforms said its Reality Labs segment reduced overall operating profit by approximately $17.73 billion in 2024. The company said it expects RL operating losses to increase in 2025.

Source · Based on the MD&A text of the filing

Operating Cash Flow $91.33 billion and Capital Expenditures

The company said it generated $91.33 billion in cash from operating activities in 2024, and capital expenditures, including principal payments on finance leases, were $39.23 billion. Meta Platforms said it expects capital expenditures of approximately $60 billion to $65 billion in 2025.

Source · Based on the MD&A text of the filing

AI summarized the filing and translated the summary into English; it may differ from the original. For reference only, not investment advice. AI translated the published Korean report into English. Figures are copied as filed, not recalculated.

Original filing

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