The company said total revenue for Q2 2024 was $39.07 billion, up 22% from Q2 2023, and attributed the increase to higher advertising revenue. It said that on a constant currency basis, revenue would have risen 23%.

10-QQuarterly reportFiled Aug 1, 2024Period of report Jun 30, 2024Summary published (UTC) Oct 23, 2026

Key points

AI summary

The company said total revenue for Q2 2024 was $39.07 billion, up 22% from Q2 2023, and attributed the increase to higher advertising revenue. It said that on a constant currency basis, revenue would have risen 23%.
Meta said ad impressions delivered across its Family of Apps in Q2 2024 rose 10% year over year, and the average price per ad rose 10%. The company cited higher advertiser demand as the driver of the price increase, and said it was partly offset by more ad impressions delivered in products such as Reels, which monetize at lower rates.
The company said its Reality Labs (RL) segment reduced overall operating profit by about $8.33 billion over the 6 months ended June 30, 2024. It said it continues to expect RL operating losses to increase meaningfully in 2024.
The company said cash, cash equivalents and marketable securities were $58.08 billion as of June 30, 2024, down $7.32 billion from December 31, 2023. Over the 6 months, share repurchases and dividend payments totaled $23.85 billion, capital expenditures were $15.19 billion, and cash generated from operating activities was $38.62 billion.

Key figures

Quarter ended June 30, 2024

Revenue: $39.1B
Operating income: $14.8B
Net income: $13.5B
EPS: $5.16

From the XBRL financial data filed with the SEC · not processed by AI.

Summary

AI-written

Analysis scope · Management's discussion (MD&A)We analyzed excerpts of the Management's Discussion and Analysis (MD&A) section (with omissions). Other sections of the report, such as the notes to the financial statements and risk factors, were not reviewed.

Q2 Total Revenue $39.07 billion, Up 22%

The company said total revenue for Q2 2024 was $39.07 billion, up 22% from Q2 2023, and attributed the increase to higher advertising revenue. It said that on a constant currency basis, revenue would have risen 23%.

Source · Based on the MD&A text of the filing

Ad Impressions Up 10%, Average Price per Ad Up 10%

Meta said ad impressions delivered across its Family of Apps in Q2 2024 rose 10% year over year, and the average price per ad rose 10%. The company cited higher advertiser demand as the driver of the price increase, and said it was partly offset by more ad impressions delivered in products such as Reels, which monetize at lower rates.

Source · Based on the MD&A text of the filing

Reality Labs Operating Profit Down $8.33 billion in 6 Months

The company said its Reality Labs (RL) segment reduced overall operating profit by about $8.33 billion over the 6 months ended June 30, 2024. It said it continues to expect RL operating losses to increase meaningfully in 2024.

Source · Based on the MD&A text of the filing

Cash $58.08 billion, Shareholder Returns and Capex Over 6 Months

The company said cash, cash equivalents and marketable securities were $58.08 billion as of June 30, 2024, down $7.32 billion from December 31, 2023. Over the 6 months, share repurchases and dividend payments totaled $23.85 billion, capital expenditures were $15.19 billion, and cash generated from operating activities was $38.62 billion.

Source · Based on the MD&A text of the filing

AI summarized the filing and translated the summary into English; it may differ from the original. For reference only, not investment advice. AI translated the published Korean report into English. Figures are copied as filed, not recalculated.

Original filing

The filing as submitted to SEC EDGAR. You can check the figures and statements of this summary against it.

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