Church & Dwight said it signed a definitive agreement to sell its VitaFusion® and L'il Critters® brands to Piping Rock Health Products, Inc. on December 9, 2025. The company said it expects the deal to close within the year.

1. 01

   Church & Dwight said it signed a definitive agreement to sell its VitaFusion® and L'il Critters® brands to Piping Rock Health Products, Inc. on December 9, 2025. The company said it expects the deal to close within the year.

2. 02

   The company said the sale includes related trademarks and licenses, as well as its manufacturing and distribution facilities in Vancouver and Ridgefield, Washington. It said the deal is subject to customary closing conditions.

3. 03

   The company said the VMS brands account for less than 5% of its anticipated 2025 net sales, which is 2025 estimated figure. It said the transaction is expected to result in a one-time, after-tax charge of $40 million to $45 million in Q4 2025, net of proceeds, reflecting a non-cash impairment and transition and transaction costs.

4. 04

   The company said it has completed its strategic review of its vitamin, mineral and supplement (VMS) business. Chief Executive Officer Rick Dierker said the sale strengthens the company's portfolio and allows more focus on its remaining power brands.

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Original filing

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